Digital Identity

Who is this mysterious mademoiselle?

Our first personal project topic – Digital Identity. My victim is Aidana, she is my groupmate and really close friend. I know some of Aidana’s social media, so it makes my work much easier. Luckily, Aidana has got a lot of social media accounts and she is quite active there. 

@thewisemoon in Instagram

Social media list:

vk

tumblr

LinkedIn

wordpress

pinterest

instagram

Aidana’s hw for the Turkish language. Thanks to Universe I can understand her 😀

Aidana was born on 23rd of June and her name was given her by her mother and sister. From the Kazakh language, it means wise moon, and that is the reason why most of Aidana’s media profiles consist of these words. In VK her surname is Baigaraeva and in LinkedIn, it is Mamyrbekova, so random person can’t know exactly what is her surname. She was born and still lives in Almaty, according to her geolocation on Instagram posts, and studies at Suleyman Demirel University in Journalism School. From LinkedIn, I discovered that she will graduate in 2022. The reason why she chose SDU was that she considers herself as a very creative person (I agree with that haha) and this university was one of the best options. Aidana finished Arts School, she is deeply involved in graphic design, sculpture, photography, pistional art and wants to improve photo reporting skills.

When it comes to family, Aidana says that she was raised in a matriarchy, around gorgeous women. Her family consists of Aidana, her mom, grandma, aunt, sister and small nephew. Her mom’s name is Saule and she is a businesswoman and Aidana’s role model. Aunt is a physicist and natural philosopher, sister is an economist, who studies and raises a two-year-old baby boy. Her grandma is a wonderful and inspiring woman, she went through the majority of hardships and still continues to be strong.

Aidana is a graduate of Arts School, so right now she works as a graphic designer at aqparat.kz, news portal which is going to begin work soon. Aidana is a socially active person, she volunteered at Universiade 2017 in Almaty, she said it was a huge experience accompanied by new acquaintances. After some time spent on her VK dashboard, I found out that Aidana is a feminist and she actively supports women and encourages them to be strong and proud of themselves!

Photo from my archive, 2018

What are Aidana’s hobbies? As was said earlier, Aidana is really into photography. I saw photos where she was tagged as a photographer, and no doubt she is doing great shots. I analyzed Aidana’s Tumblr page, VK subscriptions and came to the conclusion that she enjoys aesthetic photos, fashion, celebrities and astrology. She also follows groups dedicated to literature, books, art and study. According to her Instagram account, Aidana visited Germany, France and Italy. She loves travelling and discovering new cultures. In actual stories, there are short videos from Aidana’s everyday life. Aidana seems to be BeyHive, which means Beyonce fan. She was a Directioner (One Direction fan) back in 2014 and her bias is Harry Styles. She has lots of videos, posts, and follows communities about Beyonce and 1D in VK. As I understood, she does not have a particular taste in music, I suppose that she is a meloman, who can listen to different music genres and find something for her. I also mentioned that she creates her own playlists, each one is aimed for a special mood or season (she even made one especially for me!). On her dashboard in VK, Aidana posts moments from a lot of films and tv-dramas. Her favourite tv-series are the Game of Thrones.

Aidana follows accounts of her groupmates, colleagues from Kazakh group, old classmates, some celebrities, like Shawn Mendes, James Charles, Will Smith, and friends. People with whom Aidana communicates the most through Instagram are Elina Assanova, groupmate, and Meruyert Khudaibergen, Aidana’s close friend.

After the survey of Aidana’s social media, I can say that she is a very versatile and creative person, who is an active user of the Internet. From her Instagram page, I made a conclusion that she is not afraid to be funny or natural.  

Photo from my archive, 2018

By making this project we can understand how much the Internet affects our appearance in the eyes of others. We can create an image of ourselves to look better and more successful. New algorithms and bots allow journalists to collect information about their target audience. This is a powerful tool, which should be used carefully and thoughtfully.